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Business Management

N0. 1 Business Management

1. Educational Objectives

This program is guided by National Program for Medium-to-Long-Term Educational Reform and Development (2010-2020). Through implementing educational theories and policies of CPC and following the pattern of education, we fully strive to combine Chinese educational philosophies with Western and conduct international holistic education with practical teaching program strength. We put effort into students ability improving in various aspects including learning ability, practical ability, social adaptability, innovation capability and communicative competence. We are dedicated in training the students to be a popular and proficient-English speaker, with the professional knowledge, high-qualification and a strong sense of social responsibility. Through the program, our students meet the demands of economic and social development including all-round development of virtue, intelligence, physical conditions, mind status and labor. Our students can work in government and enterprises and as an international, compound and applied senior management technician.

2. Teaching Aims

Knowledge

This program requires all students to master the basic theory and techniques of marketing management under market economy conditions and be familiar with the basics of business management related to economy, finance, law and other aspects. They also need to understand the theoretical frontiers and developments of the discipline.

Students should possess the qualitative and quantitative analysis methods of enterprise management.

This program requires all students to know the practice of principles and rules in marketing management as well as policies and international business management regulations.

Abilities and Skills

Students should possess strong skills of language written expression, interpersonal communication and problem solving in in enterprise management

Good English skills: listening, Speaking, Reading and Writing are required. In addition, students are required proficiency in modern information tools (e.g. computer) for business activities and the skills of document retrieval and basic data querying. Skills of research and practicality working capability are required.

Characteristics

Students should have a strong learning ability, practical ability, social adaptability, innovation ability and interpersonal skills.

3. Discipline and Core Curricula

Discipline: Management

Core Curricula: Management, Marketing, Western Economics, Calculus, Linear Algebra, Statistics, Management Information System, Organizational Behavior, Human Resource Management, Production and Operation Management, Strategic Management of Enterprise, International Corporate Management, Management Skills, Securities Investment

4. Practice

Graduation Practice; Centralized summer vacation practice; theoretical practice with lecture, such as industrial sand table, electronic sand table and other synchronous practice courses.

5. Duration

   Duration of Study: 3 years

   Length of Schooling: 35 years